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I've previously worked on the Google Assistant from several angles, and this demo'd awesome, and I was very surprised. Then I saw it is listed as "soon" on the roadmap. Then I remembered the demo was very much a video, not a demo.

I might be jaded from years of bigco, and I'm rooting for you, hopefully you're already set enough financially you can ignore this, innovate, and already have teams of people demo'ing a solution internally:

As a company, you can't get trust back. Fudging a bit and projecting what you'll have when you ship is very tempting when the competition is this thick. Having this much competition also implies there will be choice, and given the use case, it's likely people will always opt for choices that appear more trustworthy.

On a completely separate note, I've seen many, many, teams of extremely bright people be funded for 2-4 years on things that you'd think "it can't be that hard..." and it turns out it's impossible. Not this specifically, but voice adjacent stuff.

Again, rooting for you, but a forthright version of me would have just said it'll never work as demo'd, and it's worth considering what impact it'll have long-term on your success if even just 20% of whats on the roadmap doesn't work out, you're already talking about it in present tense, and it's absolutely key to your user trust story. 20% is conservative in my experience.



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