in the public discourse every poor performance is a "penalty" so this word has lost all it's meaning.
if your site is preforming poor (your desired state of traffic != the traffic you have) you do not - per se - have a penalty. if everything is a penalty, nothing is a penalty.
on SEO blogs everything is a penalty, sometimes with %stupid cute animal name here% prefix. this nomenclature really should not spread over to this otherwise great forum.
in the public discourse every poor performance is a "penalty" so this word has lost all it's meaning.
if your site is preforming poor (your desired state of traffic != the traffic you have) you do not - per se - have a penalty. if everything is a penalty, nothing is a penalty.
on SEO blogs everything is a penalty, sometimes with %stupid cute animal name here% prefix. this nomenclature really should not spread over to this otherwise great forum.