Ohhhhhh, it may not be new, but I assure you - it is mind-blowingly awesome.
The problem it solves is app fatigue. I get this isn't a problem I have, but let me run you through the list of messaging apps I use.
- Slack
- WhatsApp
- HipChat
- Facebook Messenger
- Intercom
- Kik
- Social Media DM's
- Skype (for messaging)
- Google Hangouts (for messaging)
- WeChat
- Multiple Emails
- I'm probably forgetting some because there are so many
It may not solve a problem for everyone, but if nothing else - it will be a lifesaver for me! :)
I alluded to this a little bit, but I'm happy to clarify further. As I mentioned, if the people want something - they will get it. We saw this with Snapchat. Facebook tried to squish them, buy them, then squish them again. They couldn't take them down. Same thing would have happened with Instagram if they didn't buy them.
Our workaround will be working with the networks we can. There are hundreds of messaging apps boasting over a million active users. If we can get half of the top 100, we become dangerous. Once we get that major market share, we start to make partnerships to get the integrations we couldn't before. While we do that, we will begin to unify other things like email, phone calls, and video chat.
The problem it solves is app fatigue. I get this isn't a problem I have, but let me run you through the list of messaging apps I use.
- Slack - WhatsApp - HipChat - Facebook Messenger - Intercom - Kik - Social Media DM's - Skype (for messaging) - Google Hangouts (for messaging) - WeChat - Multiple Emails - I'm probably forgetting some because there are so many
It may not solve a problem for everyone, but if nothing else - it will be a lifesaver for me! :)