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Apple Inc: A Pre-Mortem (medium.com/adventures-in-consumer-techno...)
18 points by imartin2k on Jan 23, 2017 | hide | past | favorite | 10 comments


> "It is not easy to evaluate a company I love as if they have failed."

Clearly. I realize Apple headlines get clicks but this blog post is hilariously myopic or sarcastic trolling or both. I'm still not sure what the author even means by "failed".

Apple is a business, not iKumbaya computer camp. Any realistic discussion of how Apple could "fail" as a company would not give that much attention to the Apple Watch and Apple TV. As symptomatic of problems as those products might be, if Apple is going to massively fail then iPhone/iOS is really all that matters. It dominates the company internally and externally.

Companies have ups and downs...People come and go. Of all companies, anyone aware of Apple's history should get this. Also if Apple fails who will replace its market share? Microsoft? Apple could in theory buy Microsoft tomorrow if it wanted to (doubt gov would let them).

I'm as annoyed as others about Apple product decisions recently (the latest phone and laptop released 1 month apart don't have compatible ports, ffs Timmy).

Sorry to say but a company can fail for you as their customer and no longer make and sell stuff that fit your needs, and that doesn't mean the company has failed. They are on a bad run lately but give it a minute. But if Apple does decide to break up with its prosumer segment of customers, its not you, it's them. It'll be OK.


Also if Apple fails who will replace its market share? Microsoft?

What if it's failure to keep the lead in innovation? Maybe being on the ropes and being declared dead or irrelevant is what it takes to motivate innovation? There was a time when Steve Jobs was told he should sell off Apple's assets and shut the doors. Right after that is when one becomes desperate enough to do something really new.


Does Apple have a lead in innovation to even keep?

You may be right, being on the ropes and declared dead can be a catalyst to motivate innovation. But that's not much help here. Apple is nowhere near the ropes or being declared dead; not in any practical, rational sense of the words.

Maybe Apple has plenty of innovation happening they don't release or it's comfortable it can hit the On-switch when it wants to? Unlike Apple's need to make a comeback back in 1997 there is less incentive to release major "really new" stuff today in as quick a cycle as they used to. It can actually hurt them long-term if that pace continued.

"How fast do you need to be to outrun a bear chasing you?...Just faster than the guy next to you."


I was kind of worried, since we hadn't seen an "Apple is dying" article for about two weeks now!


Thought the same thing.

All this because of how much their last keynote sucked?

Honestly, I was waiting for a retina Air and I was very bummed—to the point of looking at alternatives and trying Linux for a couple weeks—but I've tried the new MacBook at the Apple store a few times, and while I still think it's extremely overpriced, there are still no better laptops around on many metrics. The keyboard is absolutely awesome to type on, I can type about twice as fast on it. Since their trackpad was already the best, they now have the best trackpad and the best keyboard on the market.

I'm buying the new MacBook (the one without their retarded touchbar), and it looks like a lot of other people are doing the same thing.

If they stop removing ports and headphone jacks, they should be alright for another couple of decades.


Yes, the MacBook is the future air. I just wish they had put another port on the opposite side.

I use a 2013 15" rMBP as my laptop. The only port I use is the magsafe. You notice them missing on the occasion you need them though.


Interesting to see the author make the case that Forstall's departure was a fundamental mistake. Haven't seen that in too many other "Apple gloom and doom" takes.


Forstall was the closest thing they had to Jobs, after they lost Jobs.

He was fired, according to Tim Cook, because he was acting too much like Jobs -- he was "difficult" and "political" -- which didn't fit into the streamlined Apple culture that Cook was trying to cultivate.


He was fired, according to Tim Cook, because he was acting too much like Jobs -- he was "difficult" and "political"

That's misguided Silicon Valley maneuver #1 -- acting like Steve Jobs, even when that's not the best thing to do at the moment.


Apparently the Mac is not an Apple product...




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