Originally, in the days of doubleclick, before Google cornered the internet ad marktet, I absolutely hated online ads. They were annoying, distracting and intrusive.

Then Google conquered the market with very low-key unobtrusive ads, and I was fine with them. I had no problem with tracking, because it lead to more relevant and less annoying ads.

But in the past couple of years, tracking and ads are touching on absolutely everything I do online. Google for an accountant, and for the next month all videos on Youtube have ads for accountants. Read an article on something, and suddenly all ads are about that.

And with these ad companies also controlling our social media and our online search results, suddenly my entire view of the internet, and therefore my view of the world, becomes controlled by people who want to show me ads to sell me stuff.

It's too controlling and too intrusive, and I have no control over it. Maybe if they make it more transparent and gave me more control over what they show me, I'd be fine with it, but at the moment it's too much.

Only seeing informative ads about things I'm interested in is good. Having my entire experience controlled by people who want to monetize my information is not.