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ROI of RFPs... It is so depressing for me to spend time on an RFP that I won't do it unless I am 100% convinced the RFP was written for me, because I know the account/people.

It's not just the time spent on it, it's the feeling of powerlessness and wasting time you could be spending on something much more fulfilling.

So much more fun to say "no, I won't bid" after a few emails, with little work behind it.



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