I was thinking the same thing. I used collegeconfidential.com to pick students' brains when I thought I wanted to transfer back in 2005, and I know it was around for at least a few years before that.
You're right though in that this is a new approach, if not a wholly original idea. The presentation needs work (that's been mentioned elsewhere here) but I think they've got the right idea about the next "big thing" in the admissions guide market.
You're right though in that this is a new approach, if not a wholly original idea. The presentation needs work (that's been mentioned elsewhere here) but I think they've got the right idea about the next "big thing" in the admissions guide market.