Here is Copy-Paste from the home page. At what point should I start understanding what this is? I think I get that there is a suspense point and make me curious, but not strong enough to make me sigh up. In fact I will rather never sign for anything unless I have to.

TONS OF TIME GETS WASTED KEEPING YOUR TEAM ON THE SAME PAGE.

MEETINGS STRANGLE PRODUCTIVITY.

NOBODY GETS IN THE ZONE WITH MORE EMAIL.

NAGGING IS A DRAG FOR EVERYONE INVOLVED.

WHAT IF SAME-PAGIFYING JUST HAPPENED AUTOMAGICALLY?

GET READY TO MEET &!Realtime mind-meldification for teams.

Wooooo! Sign up now!let's do this thing Or read on...

LET'S CUT THE VAGUERY SHALL WE?

IT'S ALL ABOUT SHIPPING

Finishing's the hardest part. &! keeps you focused on the most important things—there's no room for anything else. Ship stuff today!

DON'T ASK, DON'T TELL "What are you working on?" and "Are you busy?" are the most pointlessly painful questions when you're just trying to get something done.

Never do it again. Ever. Ever!

etc etc ...

Cool. Thanks for the feedback. It's definitely not as clear as it could be. We'll do better.

With a small feature list and small, extremely-cropped screenshots? Not even close, in my book. Maybe those represent it accurately, but we have no way of knowing because it's just face + icon + snippet - context - content.

Yep. It needs to get a lot better. We'll work on that.