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		The psychological trigger words the new iPhone marketing (medium.com/swlh)
		1 point by tonystubblebine on Sept 27, 2022 \| hide \| past \| favorite \| 1 comment

tonystubblebine on Sept 27, 2022 [–]

I got a lot of mileage out of copying Apple's marketing tone and word choice. It got me to stop thinking about the features I'd built and think instead about how and why people would use them.

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