Movie revenue is dropping because it's simply too expensive for the average American family to go to the movies regularly.
I love going to the movies. I love the experience, the big screen, the large sound system, etc.
But it's a luxury that can easily be discarded when it's too expensive. Lower the price of movie tickets to what they were 5-10 years ago and watch Hollywood smile, as more people start going back to the theaters. Drop the price of concessions a bit, same result.
Let me reiterate: I LOVE MOVIES. But movies will never be a necessity, always a luxury. The sooner Hollywood understands this, the sooner they can stop complaining and start brainstorming solutions to what is really a very simple problem.
I love going to the movies. I love the experience, the big screen, the large sound system, etc.
But it's a luxury that can easily be discarded when it's too expensive. Lower the price of movie tickets to what they were 5-10 years ago and watch Hollywood smile, as more people start going back to the theaters. Drop the price of concessions a bit, same result.
Let me reiterate: I LOVE MOVIES. But movies will never be a necessity, always a luxury. The sooner Hollywood understands this, the sooner they can stop complaining and start brainstorming solutions to what is really a very simple problem.