One thing you are missing is how much they try to distort theatre takings. Because audience numbers (or take, compared to the other movies) will determine how much they get for TV rights, DVD rental profits, and how much the DVD shops will push their product, they just want to sell seats.
They pour more and more money into in-cinema ads (where else to you get movie-goers?), which kills the incentive to go to the cinema. But the cinemas don't really care if overall number go down a bit, as long as they get the advertising dollars. And the distributors don't really care, as long as they can push their movie to the #1 spot, even if overall numbers are down.
They pour more and more money into in-cinema ads (where else to you get movie-goers?), which kills the incentive to go to the cinema. But the cinemas don't really care if overall number go down a bit, as long as they get the advertising dollars. And the distributors don't really care, as long as they can push their movie to the #1 spot, even if overall numbers are down.