Putting images on a web page is easy, so we see images everywhere on the Web. If it were also easy, we would expect to see good file upload widgets everywhere. Good file upload widgets are not everywhere. From this, we can conclude that it is still an open problem.
I think the point is that is will support pulling files from any service you use to store them - dropbox, facebook, your computer, skydrive, etc. It's much more than a pretty file upload UI, and the fact that it looks that simple is actually its greatest achievement.