Hearing about the CTR of his videos vs his followers is really interesting. There’s a narrative that once you build up a sufficient following then you have a better shot at getting eyeballs on future things you make.
But these stats throw some cold water on that. People don’t magically convert from follower to customer or viewer.
I think these narratives are pushed implicitly by the platforms to justify their stranglehold, and the creators themselves who have won big. At a certain scale, the model works, but due to very uneven distribution of attention, it’s tough to be that person.
Also, most social media platforms are so infuriatingly mind-numbing now with everyone running around speaking in that faux-authoritative voice when they’re just offering their opinion.
I want a great reset of the internet where the subject matter experts are the ones getting attention, not the people who post stupid engagement bait all day. But that won’t happen.
But these stats throw some cold water on that. People don’t magically convert from follower to customer or viewer.
I think these narratives are pushed implicitly by the platforms to justify their stranglehold, and the creators themselves who have won big. At a certain scale, the model works, but due to very uneven distribution of attention, it’s tough to be that person.
Also, most social media platforms are so infuriatingly mind-numbing now with everyone running around speaking in that faux-authoritative voice when they’re just offering their opinion.
I want a great reset of the internet where the subject matter experts are the ones getting attention, not the people who post stupid engagement bait all day. But that won’t happen.