>I have seen recommendations from across the Internet to not bother with Google ads and other similar paid ad services. It’s basically like paying for a cold lead, you’re attracting one of the least interested types of customers.
Google Ads used to be very effective. You are catching the punter as they are actually looking for a solution to their problem. However Google have inflated bids and increased the complexity to the point where very few people can make a decent return now.
>The recommendation I’ve always seen is that it’s better to build legitimate interest in your product by producing content.
That is becoming rapidly less true as AIs steal all the traffic.
>If Tesla was able to start a massive car company without buying ads you can go without AdWords, too.
Google Ads used to be very effective. You are catching the punter as they are actually looking for a solution to their problem. However Google have inflated bids and increased the complexity to the point where very few people can make a decent return now.
>The recommendation I’ve always seen is that it’s better to build legitimate interest in your product by producing content.
That is becoming rapidly less true as AIs steal all the traffic.
>If Tesla was able to start a massive car company without buying ads you can go without AdWords, too.
We can't all be Teslas.