And before that, in the 2010s, an employee of ebay discovered the perverse incentives of online advertising. Freakonomics did a podcast on the subject. It is a two parter, but really worth your time if you want to get some of the behind the scenes thoughts and machinations of the advertising industry.
https://www.wired.com/story/bots-online-advertising/
And before that, in the 2010s, an employee of ebay discovered the perverse incentives of online advertising. Freakonomics did a podcast on the subject. It is a two parter, but really worth your time if you want to get some of the behind the scenes thoughts and machinations of the advertising industry.
https://freakonomics.com/podcast/does-advertising-actually-w...