> If anything, as you point out, this seems to be a better way for food manufacturers to bend the rules to avoid the logo and make something seem healthier than it is rather than giving more information to consumers
Drinks in particular are tricky here. Take apple juice for example. You can have 2 brands with vastly different sugar levels and neither has added sugar. Just different concentrations.
Consumers (especially kids) will generally prefer the sweeter brand. And it all sounds healthy because it’s marketed as pure fruits! It’s even true, the juice is pure fruit. Just in concentrations that are extremely unhealthy.
Drinks in particular are tricky here. Take apple juice for example. You can have 2 brands with vastly different sugar levels and neither has added sugar. Just different concentrations.
Consumers (especially kids) will generally prefer the sweeter brand. And it all sounds healthy because it’s marketed as pure fruits! It’s even true, the juice is pure fruit. Just in concentrations that are extremely unhealthy.