When I read that sentence I thought of travel booking sites. The kind that are unavailable to help you when you arrive at a hotel that has no record of your reservation. The kind I avoid precisely because I’ve had enough problems like that where it’s not worth saving 10% and I’d rather just book direct and avoid the headaches.

When the hotel, airline, car rental, etc. can’t even talk to me because of the channel I purchased from that’s a problem. So I’d expect similar issues from buying through a AI interface. Walmart will say something about “we can’t see your order details” when your delivery driver forgot the milk.