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>$10/mo for a different feel is a strange value prop.

Thought Kagi would want the strange part to be, say:

"strange to let advertisers cover your monthly search bill, trading your privacy and using Google--we're only ten bucks a month!"

So, pay for peace of mind.

(do recognize $10 is an entire e.g. daily wage for some)

 help



Google doesn't sell your data despite widespread misinformation/conspiracy theories, and I have more confidence in their opsec than Kagi

Only in a very pedantic sense. Google definitely sells the service of doing things based on your data. It is, in fact, their biggest and oldest revenue stream.



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