Small but perhaps worthwhile thought - I didn't see argued or tested that reduced convenience of mailbox locations and delivery might actually reduce the pieces of mail delivered using Canada Post.
Here in the US (I know, I know - different) a great deal of my daily mail is marketing material. I would definitely not walk to my post box to reach it so the reach / impact for advertisers would go down. Reduced impact would bring reduced spending. I think mailed marketing material is somewhat outmoded and wasteful, but I definitely still see it and thumb through my catalogs.
I'm not sure I follow. Wouldn't you still have to check your mail anyway for something that is non-marketing material? Once you're at the box, you might as well take whatever's there, right?
A common problem is that people simply don't pick up the marketing mail (or worse, drop it on the ground next to the community mailbox). It piles up until their mailbox is full, and then the local postal worker knocks on your door and reminds you to be a nice person and pick up your mail.
That seems like a great opportunity! Put a big recycling bin right there, but before recycling the contents go through and catalog the mass marketing mail that was discarded without being read. Then sell that information back to the marketers. Less waste, more targeted mailings, money for the post office, everyone wins!
Yeah, I'm kidding... though it might actually work.
I could see this leading to some interesting community discussion: "So, who's the ONE guy in the neighborhood that doesn't discard his Visa ads, and is responsible for all the mail we get?"
Here in the US (I know, I know - different) a great deal of my daily mail is marketing material. I would definitely not walk to my post box to reach it so the reach / impact for advertisers would go down. Reduced impact would bring reduced spending. I think mailed marketing material is somewhat outmoded and wasteful, but I definitely still see it and thumb through my catalogs.