Not sure I believe Aviary was the main visible competition to Adobe.
As far as photo editing software goes, I've been a hobbyist and part time photographer for a while, and I'm not sure I've ever heard of Aviary. When people recommend alternatives to Photoshop, I hear about Pixelmator, GIMP, Paintshop Pro, and a few others, but I don't remember ever hearing of Aviary.
To me, it doesn't seem like Aviary competes with Adobe directly at all. They're probably eating into the market of people who apply a few filters and upload to Flickr, but not many of those people use LightRoom or PhotoShop anyway. Even then, it's small fries compared to the pro/hobbyist Photographer market, and those people aren't going to use a web based editor because of IP issues and the inconvenience of uploading gigabytes of RAW files.
Also remember Adobe is huge and has products for document editing and video editing and other stuff. It doesn't look like Aviary does anything in those areas.
As far as photo editing software goes, I've been a hobbyist and part time photographer for a while, and I'm not sure I've ever heard of Aviary. When people recommend alternatives to Photoshop, I hear about Pixelmator, GIMP, Paintshop Pro, and a few others, but I don't remember ever hearing of Aviary.
To me, it doesn't seem like Aviary competes with Adobe directly at all. They're probably eating into the market of people who apply a few filters and upload to Flickr, but not many of those people use LightRoom or PhotoShop anyway. Even then, it's small fries compared to the pro/hobbyist Photographer market, and those people aren't going to use a web based editor because of IP issues and the inconvenience of uploading gigabytes of RAW files.
Also remember Adobe is huge and has products for document editing and video editing and other stuff. It doesn't look like Aviary does anything in those areas.